Better Beauty

Beautycounter created their own high standards in pursuit of clean beauty. Over 1,500 questionable ingredients are never used in our formulations— making it the perfect skin care and makeup regiment to a healthier lifestyle. Know what you are putting ON your body as well as IN your body.. Remember... our skin is our largest organ.

"Invest in your skin.. it's going to represent you for a very long time"

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Welcome to the new age of aging well. Featuring our innovative, plant-derived Retinatural complex, this 4-step regimen is designed to visibly firm, brighten, and plump the skin.


The Counterman Shave Regimen, formulated to address the unique needs of men’s skin and facial hair, consists of four products designed to purify pores, prep skin for shaving and create a smoother shaving experience while hydrating skin. Featuring our innovative Sequoia Stem Cell Complex, this regimen helps protect skin from environmental stress.

Countertime Mineral Boost Hydrating Essence

(150 ML / 5 FL OZ)

Lightweight but deeply nourishing, this milky moisturizing essence delivers vital nutrients to the skin’s moisture barrier—instantly boosting hydration and radiance.

Counterman Charcoal Body Bar

Formulated with charcoal, coconut oil, and our Sequoia Stem Cell Complex, this invigorating body bar produces a creamy lather to wash away impurities and protect skin from everyday stress.


The Countermatch regimen is the ultimate solution for hydrated, radiant, and youthful-looking skin. Powered by Bio-Mimic Technology, these products harness the unique life-giving properties of plants to match the composition of skin, giving it precisely what it needs and nothing it doesn't.

Flawless in Five

Flawless beauty in five minutes. Includes six safer, high-performing products:

  • Tint Skin Hydrating Foundation or Dew Skin Tinted Moisturizer

  • Touchup Skin Concealer Pen

  • Color Define Brow Pencil or Brilliant Brow Gel

  • Lengthening or Volumizing Mascara

  • Satin Powder Blush

  • Lip Gloss

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